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Kids Good News YouTube Channel (JRev)

by Sarah Green | Aug 11, 2020 | in Ideas In Motion
RDL
Incubator
Kids Challenge 2020

Our idea: Kids Good News YouTube channel

View it here: https://www.youtube.com/watch?v=8rJCDkl2MCU&a...aGvY8HVyZfx7myx

Why? 

In our everyday work of pointing Gen Z and Gen Alpha to Jesus, we know that children are already natives in the digital world, so we’ve engaged with them through the medium that they use the most – YOUTUBE! We’ve known for a long time that there’s a gap in the market for evangelical resources for children and their families so when COVID hit, we launched our JRev YouTube show as part of our strategy for not only staying connected to children and their families, but launching a new tool in our evangelical work. 

What we’ve already done:

We started from our ongoing research into best practices in working with children: 

-       we leant on team’s skills and expertise in the fields of education and media

-       we looked at the resources that already existed, especially those that are available on YouTube and are freely available from other churches and denominations

-       we looked at the highest viewed children’s content on YouTube

-       we looked at the research from the team at Orange about what works in different phases of a child’s life to help them experience Jesus. 

From this, we developed and then built on our formula for a weekly children’s evangelistic YouTube native show. We now have a back catalogue of 20 episodes featuring either locally developed content or purchased assets such as SFX. We have been diligent in ensuring that we are abiding by copyright law and Chid Safe practices. Each episode can serve as a stand-alone resource – each episode includes the Good News of Jesus and doesn’t rely on any assumed knowledge about God, or prior knowledge from previous episodes. We’ve also set ourselves up well for the return of face-to-face programs by positioning this resource as the central piece for our primary school programming. We have created a wraparound lesson plan to complement our episode to extend the online experience. These individual lessons can also sit within 4 lesson ‘units’ to assist in planning and sequencing as required in local mission expressions or for camps/events in the future. We also built in “at-home” resources to support parents and caregivers to continue faith formation in their regular rhythms. We also partnered with our Rev (grade 6-12) program in our content creation so that we are able to offer a sequenced resource for families with older siblings. 

Findings:

It works! We’ve received thousands of views on both YouTube and Facebook, and viewership from all over Australia, as well as the US and Canada. We’ve had submissions to our gallery from across Australia. We’ve had children make first time decisions from watching the video content and we know this because their parents have told us. We’ve extended our JRev community from the Northern suburbs of Adelaide (our favourite place in the world!) to a national community of children, parents and caregivers, and local leaders experiencing Jesus together.  

We've found that families and households are watching the show together weekly. Some even have it written on their family calendars with a countdown! We've found it to be an incredible asset in helping parents and caregivers to have a starting point for ongoing faith-based conversations at home. Our children talk about JRev’s YouTube show with their friends at school and our reach is broader than we could ever reach in a face-to-face context initially but directs children and families back to our JRev community or for us to link them with a local church. 

What we’d like to do: 

In our current capacity, we will continue to write and produce our weekly in its current format. With greater funding, we would love to be in a position to create a preschool specific show to partner with our existing show, creating a truly 0-18 targeted and mapped out resource. We have a million ideas for segments and episode that require more time than we can give – more resourcing will allow us to explore those ideas. We also have the talent to create songs and creative projects for use across TSA to continue to engage children and their families, co-designed together with children and their families. We would also like to move towards some more sustainable rhythms for our team as more face-to-face programming opens up locally. Most of all, it’s our prayer that this online engagement would see more children and their families experience life changing transformation through meeting Jesus! 

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Mark Grainger Aug 11, 2020

What a great idea. We've seen the impact and reach of this online space. I love the idea to continue this type of media and form as we gather back physically. The resources and run sheets provided to help facilitate the learning will allow for a more engaging experience.

This really expands on more than just watch and forget. It provides so much more depth to this medium.

Thanks for the idea and your continued interest in our kids spaces.

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Sarah Green Aug 14, 2020

Thanks Mark! There isn't a huge amount in the marketplace that is native to YouTube, and you're right, the added bonus is that we've created the resources with face-to-face or blended delivery in mind.

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Deborah Elliott Aug 11, 2020

Love J Rev so much, I can see this being an impacting curriculum for families and children to engage with.

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Sarah Green Aug 14, 2020

Thanks Deb! Appreciate the encouragement!

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Daniel Casey Aug 11, 2020

Such an impacting resource! Appreciate what JRev has done for not only my family, but the community I live in.

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Sarah Green Aug 14, 2020

Thanks Dan! It's been great to receive submissions for our gallery from your family! Thanks for your support

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Megan Casey Aug 11, 2020

Love this idea so much. JRev has made such an impact on my children and grandchildren. We love watching it together as a family. We have also seen the young people from our social mission expressions watch and love this, helping to create faith pathways.

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Sarah Green Aug 14, 2020

Thanks Megan! So glad that it's been a useful resource in strengthening the faith pathways between our services. I believe it's an area that we can do more in - love your work!

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Han2812 Aug 11, 2020

I absolutely love all of the creative and engaging ways for the little people to connect with their community through familiar faces!
JREV TV is just phenomenal, we are very blessed to have such a fantastic idea come to life for the Good of God!!

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Sarah Green Aug 14, 2020

Thanks so much for the encouragement! We are certainly blessed with a community of talented kids and families, as well as talented and generous leaders who have worked so hard to help make this content so that more children and their families will meet Jesus!

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Samuel Elms Aug 11, 2020

J Rev TV is amazing. I can’t wait to see what you guys have planned for the future.

Entertaining, engaging and most importantly informing the next generation of the love of Jesus. And seriously Chris is so funny

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Sarah Green Aug 14, 2020

Thanks Sam! We're so excited about where this might lead - with more resourcing we can create even more targeted resources to extend what we're doing. And Chris will be thrilled that someone thinks he's funny...

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Megan Casey Aug 11, 2020

And their children and their children, and the children and the children.

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Daniel Casey Aug 11, 2020

AAAAAAAAHHHHHH MEN
AAAAAAAAHHHHHH MEN
AAAAAAAAHHHHHHAAAAAA MEN

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Sarah Green Aug 14, 2020

Preach! But quite seriously, this is high stakes work - we know that there's a range of data available on the topic but https://ministry-to-children.com/childrens-ministry-statistics/ reports that 2/3 Christians made a decision to follow Jesus before turning 18, 43% of those made that decision before the age of 12. Fewer adults are connecting with the church, and they're the ones who bring their children to church so we need to go to where people are, therefore this resource is crucial! We're sold out to seeing children and their children and their children and their children meet Jesus and know His love!

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Youth Outreach Aug 11, 2020

JRev TV helped my family and me during some really tough times. We love this show, it is funny and helps teach our children about Jesus. It has really brought out family together. Everyone loves JRev times. They deserve this funding to keep this coming!!! Maybe even get some special guest like Bruno Mars!!! The next Christian Sesame Street. The sky is the limit!!! Come on JRev.

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Sarah Green Aug 14, 2020

Love it! Thanks for the encouragement!

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Renee Pickens Aug 11, 2020

LOVE JRevTV! Would like to see how collaborations with other parts of our movement (KidZone, Mission Support, Aboriginal and Torres Strait Islander Ministries and other Corps expressions) could turn this grass-roots initiative into a truly national resource. This would require some significant investment, particularly in relation to human resources to make this happen to its full capacity!

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Sarah Green Aug 14, 2020

Thanks, Renee! We've been blessed to collaborate with some other programs and services already in our 20 weeks of content - we'd always love to collaborate further :) Also thanks for the videos from our favourite weather reporter!

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Renee Pickens Aug 14, 2020

Would love to see where this could go post-COVID especially if resourced effectively! We have so much talent in our movement and the idea to consider the pre-school age group with original music would also be so valuable!

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Beth Twivey Aug 11, 2020

Have been watching a few of these - and have been happy to share around FB. Great team effort.

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Sarah Green Aug 14, 2020

Thanks, Beth!

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Chris Ballantyne Aug 11, 2020

This program is fun, engaging and healthy viewing for young kids. My grandies enjoyed it.

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Sarah Green Aug 14, 2020

Thanks for the encouragement! So glad your grandies are enjoying it!

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Jennifer Pendergrast Aug 11, 2020

The best thing about Saturdays in our house (other than sleeping in) is the latest episode of JRev!!
Not just for miss 6 but for the whole family. We absolutely love watching JRev together. It's great to be able to sit and talk about it and practice the weekly memory verse.
Really appreciate the time and effort the team have put in to make these episodes every week .

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Sarah Green Aug 14, 2020

Thanks so much, Jen! We love having you and your family in our JRev family!

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Suzie Casey Aug 11, 2020

Super fun. Engaging. Wholesome. Points to Jesus. Relevant. Funny! GOOD NEWS!!

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Sarah Green Aug 14, 2020

Thanks, Suzie!

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Odir Galdamez Aug 11, 2020

Elite Content!

What JREV are doing in this space is amazing. The content and message they deliver is aligned with what The Salvation Army promotes, encourages and envisions for the future generations.

Hopefully Netflix see what is happening with JREV TV and sign them up for a Netflix special! #elite #letgoandletgod

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Sarah Green Aug 14, 2020

Thanks for the encouragement! We're pretty proud of what we've done so far! Lots of ideas on what we'd like to do in the future!

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Duan Kereru Aug 12, 2020

I love JREV TV! What a ministry! You guys rock! Awesome work Team J REV!

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Sarah Green Aug 14, 2020

Thanks mate! Appreciate the encouragement!

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Matt Guelzow Aug 12, 2020

Clearly JREV is a leader in the space of kids ministry in this modern age. Relevant, engaging and entertaining. This resource brings the gospel message to kids but to the living room of the home. The humour and stories engage not only with kids but with adults. And I have no doubt the gospel message has been received by mums dads and adults who have watched JREV. The Salvation Army needs this relevant resource to continue and grow. It is without comparison

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Sarah Green Aug 14, 2020

Thanks Matt! Your comment about the connection to adults is so true! We've been intentional with putting in some hooks in the content to grab the attention of parents and adults too - it might be a resource aimed at children but we don't want to miss any opportunity to share the Good News!

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Dean Clarke Aug 14, 2020

Great activity that is right on the mark for the target group.

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Sarah Green Aug 15, 2020

Thanks, Dean!

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Jose Porcia Aug 18, 2020

I think this is an interesting idea. I would like to understand the scope of the curriculum. Can you please provide more information.
Specifically, I want know if this platform would be able to impart Salvation Army values and Christian World Views to young people. Particularly, in many issues/idealogies affecting contemporary Australia directly opposed to Jesus teachings.

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Sarah Green Aug 20, 2020

Hi Jose, thanks for your comment. What you see in our online platform is an extension of our programming on the ground so I hope there's already some examples of TSA values: integrity, diversity, respect, compassion, and collaboration. We've looked at stories like Zacchaeus and explored how Jesus invites everyone into his family, and that His love changes us from the inside out, which results in our words and actions becoming more and more like His. We are intentional with our language to be compassionate and valuing the diversity of children and households who might be watching - we use expressions such as "ask mum or dad or the grown up that you live with" - recognising that not all young people reside in a nuclear family unit. Our whole aim of Jrev, face-to-face or online, is that young people would meet Jesus and be radically transformed by His love for them, their household, and their world.

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Emma Joy Aug 18, 2020

I checked out the first episode and I reckon you're spot on with your presentation and engagement - my 6yo would love this!

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Sarah Green Aug 20, 2020

Thanks Emma! Hope your 6yo enjoys it!

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Rebecca Cundasamy Aug 19, 2020

I will definately watch an episode - looks like a great resource!!

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Sarah Green Aug 20, 2020

Thanks Rebecca!

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Rosslyn Casey Aug 26, 2020

Such a brilliant engaging, kids centred programme in sharing the love of Jesus with children- my grandkids included

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Sarah Green Aug 27, 2020

Thanks, Ros!

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Neri Morris Sep 22, 2020

Status labels added: RDL, Kids Challenge 2020

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Neri Morris 6 months ago

Status label added: Incubator

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