Salvos IDEAS Crowd

Micro donations & social engagements through fitness apps

by Anil Arya | Sep 19, 2019 | in Archived Ideas
Archived
Open Ideas/S1 - Sep-Nov 2019

We can come up with a fitness goal tracking app (or partner with existing popular fitness apps). Meeting the goals/milestones can be linked with Micro-donations. App can promote fitness & Salovs mission through its notification and engagement with app users and promote fitness along with the good cause. App can even promote some group fitness activities among people who live nearby and with this, we can potentially create socially active user groups with continuous engagement.

What department are you from?

IT

Who is your target market?

Millennials.

edited on Sep 22, 2019 by Neri Morris
Anil Arya

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Neri Morris Sep 19, 2019

Great idea Anil - there is a Wellness App idea already in the Crowd: https://ideas.salvationarmy.org.au/post/1633401
So it might be good to connect with Michael Schreck (part of the Innovation Team who posted the idea) and see if you can work together.

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Anil Arya Sep 19, 2019

Awesome, Thanks ! will collaborate with Michael Schreck.

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Marc Allison Sep 20, 2019

Great idea Anil - gamifying fitness in new ways! Is this concept "Strava for the Salvos?".

In a parrallel space, the daughter of a friend of ours is doing a fun run at her school. Using the https://www.everydayhero.com/au/ platform she has raised more than $400.

TSA is on that platform too - see https://nfp.everydayhero.com/au/the-salvation-army-nsw-qld-act

I guess a key question is if it's best for this concept to remain about raising funds through regular fitness or events focused?

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Anil Arya Sep 20, 2019

Hi Mark, Yeah, somewhat similar to Strava. I feel both (event-based & fundraising as the central theme and regular fitness focused ) can be complimentary.
the fitness-focused approach is more about continuous engagement and creating a sustainable community of people with similar interest whereas event-based approach is used to gather the community to create larger impact but with lesser frequency.

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Marc Allison Sep 20, 2019

Like your thinking Anil about the complimentarity of the fitness focused and events focused approaches.

The fitness focused approach is more interesting/difficult/innovative.

Was thinking... who would be your earliest adopters with the fitness focused approach? Who has rhe greatest need for extra encouragement to get fit? Would it be people who want to loose weight and whose friends would support them? Who would that be? Mothers in their early 40s who are wanting to loose weight after the child-bearing years?

Who might you want to partner with at the macro level? Health insurers have a keen interest in the people they insure being healthier. Bupa and Medibank have been keen active in that space.

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Anil Arya Sep 20, 2019

Great questions Marc!

We saw a video last Thursday prayer meeting where a couple of women started meeting regularly for fitness session and starting a church and now growing in number. It’s about combining shared interest with positive influence.

App’s main theme could fitness (with some aspects of fun gaming) , micro donation (appeals linked with fitness targets) and subtle messaging about our mission, social welfare and social engagements of the users for the fitness as well positively influencing them in volunteering for good cause.

Let's define the stakeholders:-

TSA: What does TSA would like to achieve? attract new salvos, encourage physical well being along with social inclusion and philanthropy for new and existing salvos. Australia’s aging population will continue to grow and emphasis on physical fitness.
As you suggested, new mothers, people who are above 40s could be obvious target audience But the real gain would be the population base that is currently not associated with TSA (even millennials) as the central theme will not be the fund-raising, it would be fitness & social aspect. There could be campaigns like with every couple of Kgs of weight-loss one can contribute an amount for a child’s meal. we can gamify it further by adding badges & linked with fitness milestones and micro-donations. During the Christmas season, the app can have a running contest like Meet Santa by completing certain Km run.

Insurance companies and Government health agencies: These are the important stakeholders from an initial funding perspective and even help in reaching to wider audience through their network where the regular usage of the app can prevent health issues and can potentially reduce the cost incurred by these agencies.

App Users:
Existing Salvos and tapping potential new Salvoes who may be interested in the fitness and social welfare aspects. This will require some innovative marketing efforts as there is not much precedence to follow here. Existing fitness apps are very fitness-focused and not really linked with donations or any organizations mission.

I feel, in the current context, we need a stronger connection between physical fitness, mental well-being, and social wellbeing. ! I am probably influenced by the ancient history of India where fitness (through yoga and meditation), spiritualism and social welfare were quite interconnected.


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Neri Morris 11 months ago

Status label added: Archived

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Neri Morris 11 months ago

Moderation status changed: Removed

Archived.

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Neri Morris 11 months ago

Moderation status changed: Clear

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Neri Morris 10 months ago

Status label added: Open Ideas/S1 - Sep-Nov 2019

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